Digital East Creative Guidelines
Description
Participants on the Digital East DSP platform (including advertisers, and advertising agencies that place ads using our platform) share a common responsibility to ensure creative quality. Creative Quality Guidelines (“Guidelines”) describe ad quality standards. Please review these Guidelines carefully.
Application
These guidelines represent platform principles and Digital East reserves the right to reject, suspend, or remove from its platform any ad in its sole discretion, regardless of whether a basis for removal is listed here. Ads that do not meet the standards may be subject to platform-wide blocks. Buyers placing advertisements on behalf of their own affiliates or customers must ensure that the ads they purchase or place comply with these Guidelines.
Compliance
Advertisers that engage in behavioral advertising must also provide consumers with the ability to opt-out of such targeted advertising.
Ads must not include or contain any content that infringes the intellectual property rights of any third.
All ads placed must comply with the Ad Standards and Creative Guidelines set out by the Internet Advertising Bureau at http://www.iab.com/guidelines/iab-standard-ad-unit-portfolio/
Prohibited content
The following content is strictly prohibited in the platform (either in the creative or landing page):
Sale or promotion for sale of counterfeit goods
Promotion or sale of some products or services that cause damage, harm, or injury
Promotion of products and services that are designed for hacking, cheating, fake documents etc.
Inappropriate content like discrimination, hate group, graphic scenes, cruelty to animals, murder, self-harm etc.
Adult content
Alcohol
Gambling
Drugs or controlled substances
Any claim that a third-party plug-in such as a Flash or Java player is outdated
Malware of any kind
Landing pages may not attempt to auto-download software without user consent
Ad Behaviour Standards
Page redirects are strictly not permitted without users initiation
In-banner video should not be delivered after purchasing a display impression
Auto refresh of ads should not happen. Only one creative can be served
Pop-ups or javascript dialogs cannot be shown
Pop-unders are not permitted
Ads may not contain viruses, spyware, or malware, or attempt to download executable files without user initiation
Click-to-call or click-to-SMS ads must clearly indicate that clicking the ad will initiate the call or SMS message
Ad &Landing Page Contents
Ads and ad landing pages must not include or contain:
Misleading information where creative suggests one thing and the landing page displays another message
Adult content, including full nudity, or depictions or descriptions of sexual acts, in the ad creative or on the landing page
