INTELLIGENT MEDIA PLANNING

From brief to media plan

Dessy AI Media Planner turns your objectives and insights into intelligent, actionable media plans. So you can make smarter decisions, faster.

Planning, finally built for the way teams think.

Go from objective to options in minutes. Our planner helps with strategy, proposes multiple approaches allowing the team to select the best suitable one.

Your brief. Your Plan.

Start with strategy, not spreadsheets

Lead with objectives and audiences. Let AI handle the complexity behind the scenes.

See the opportunity before you commit

Choose the best option between publishers, audiences & balanced approach and the forecast for each.

Balance reach, relevance and efficiency

Optimize across what matters most to drive better outcomes.

Move from recommendation to activation

Download the plan and make necessary changes if any before handing off to buying systems.

A PLANNER THAT THINKS IN OPTIONS

Every plan has apoint of view.

Compare strategic approaches and choose the plan that best fits your goals.

Inventory led

Audience led

Balanced

Smart brief builder

Capture objectives, audiences and constraints in a guided experience that sets the foundation for better plans.

Market & category intelligence

Leverage real market and category signals to make informed strategy and uncover growth opportunities.

Live inventory discovery

Access premium inventory across media, with real-time availability and estimated reach built in.

Audience design

Build, refine and validate audiences with rich data to improve relevance and outcomes.

Scenario planning

Create multiple plan options in minutes and compare trade-offs with absolute clarity.

Client-ready exports

Export polished plan summaries and visuals built to communicate strategy and win confidence.

FAQs

What is AI-powered media buying?

AI Media planner is an artificial intelligence tool that automates and optimises the creation of advertising plan and campaign strategies.

How does AI improve media buying?

Artificial intelligence improves media buying by automating complex data analysis, optimizing real time bidding, and enhancing audience targeting.

Can AI optimize advertising campaigns?

Yes. AI can effectively optimize advertising campaigns by automating real-time adjustments to bids, budgets, targeting and creative delivery.

What are the benefits of AI in programmatic advertising?

Artificial intelligence (AI) in programmatic advertising automates media buying, optimize bids in real-time, improves targeting strategy, and targets high-intent audiences with precision..