INTELLIGENT BID OPTIMIZATION
Set the ceiling. Let every bid work harder.
Dessy’s SmartCPM optimizes bids in real time within your maximum CPM. It reads the market, finds the right price in every auction, and delivers more efficient outcomes without ever exceeding your ceiling.
A smarter way to buy every impression.
Campaign goal
You set the auction goal and your maximum CPM ceiling.
Market signals
SmartCPM reads real-time auction, audience, and inventory signals.
Bid decision
It determines the right price to bid, at or below your ceiling.
Delivery
Impressions are delivered efficiently, staying within your budget.
Control the constraint. Optimise the opportunity.
Protect your CPM ceiling
SmartCPM never exceeds your maximum CPM. You stay in control of the cost.
Find the right price
Bid the right price, not the highest price, to win more valuable impressions.
Adapt as market changes
Continuously responds to shifts in demand, supply and competitive pressure.
See how it's working
Transparent insights show how SmartCPM is improving efficiency and delivery.
Reduce wasted spend
SmartCPM optimises every impression, eliminating overspend on less valuable placements.
Continuous Optimization
SmartCPM learns from every outcome to improve future bid decisions.
Built for smarter outcomes.
FAQs
What is SmartCPM?
SmartCPM is a dynamic CPM model where the user will give the maximum CPM goal of the campaign, and our system will auto optimize the CPM to maximize the results with respect to impressions and spend.
How does SmartCPM work?
SmartCPM will work based on multiple factors such as Floor Price, Publisher, Ad Position and other targeting parameters. Once the SmartCPM is set in the campaign, our system will take 1-2 days as a learning period and will auto adjust the CPM to give better results.
How much savings can we get by enabling SmartCPM?
You can expect a minimum of 10%-15% of savings after enabling SmatCPM.
How do we know how much savings we have made after enabling this system?
Click on any campaign where SmartCPM is enabled and scroll down, Just above the graph, our intelligent system will show you how much budget has been saved so far by enabling SmartCPM. Very simple!
Make every media dollar work harder.
Set your ceiling. Trust SmartCPM to do the rest.
