Programmatic Audio

Make every listening moment count.

Dessy’s programmatic audio uses intent and context to deliver relevant audio ads—at scale, in the moment that matters.

Take Control

A more personal way to reach an audience.

Plan, activate, and optimize audio campaigns with precision and ease using our unified intelligent platform.

Your most valuable audience is already in motion.

Reach listeners with relevance

Leverage intent, context, and real-time signals to deliver the right message to the right listener at exactly the right moment.

Build brands through sound

Premium audio environments enable recall and brand affinity through immersive storytelling.

Sequence messages around intent

Guide listeners with timely, relevant messages across their journey—connecting impressions to meaningful conversions.

Measure meaningful outcomes

Measure impressions, completion rates and take decisive actions.

Creative built for how people watch.

Streaming audio

Podcast audio

Companion display

THE Dessy ADVANTAGE

Built for what modern audio advertising demands.

Premium supply access

Curated inventory from leading streaming apps and publishers in brand-safe environments.

Audience activation

Activate high-value audiences with Al-powered segmentation and lookalikes.

Cross-screen delivery

Seamless reach across desktop, mobile, CTV, and beyond.

Intelligent targeting

AI-driven targeting across audiences, contexts, and placements.

Unified reporting

Clear, actionable insights across the entire customer journey.

Brand safety & suitability

Contextual controls and blocklists keep your brand protected.

FAQs

What is programmatic audio advertising?

It is the automated process of real time buying of audio ad spaces, such as music streaming, podcasts and digital radio using the DSP rather than manual buying process.

What creative do I need to have for audio advertising?

A 15s or a 30s file, typically MP3 at 128kbps or higher. We also support VAST tags alongside the MP3 file.

How are my audio campaigns targeted?

Geography, device make and models, audience segments, genre or content category and dayparting. All these targeting can be done.

Can the users click on an audio ad?

Not the audio itself. The clicks usually come from the companion banner uploaded with the audio asset. If you want clicks, please make sure to add one companion banner with the audio creative.

Put your brand in the moment.

Connect with listeners when intent is high and attention is yours. Let's build what's next, together.

Digital East Resources