Unveiling DESSY 2.0 at DMEXCO 2026

What’s New in the Core Platform

• Ask AI: Built-in AI agents that answer questions, generate dimensional reports on demand, act as a media planner based on available inventory, and let you pause or resume campaigns and creatives using a simple, plain-language prompt.
• Campaign Creation: A shorter, more streamlined flow. You can now choose the algorithm or KPI you want to optimise toward, including impressions, CTR, clicks, reach, VCR, and CPCV, instead of using a fixed default.
• Bulk Updates: Change budgets, flight dates, or bid CPMs across multiple campaigns or IOs at once.
• Inventory Discovery: Explore real-time global inventory with price points, available impressions, and uniques, with filters across multiple dimensions.
• Audience: Build audiences using first-party or third-party data through our DMP partner. Target by clicks or impressions, or use ready-made audience bundles and segments.
• Reporting & Accounting: Rebuilt reporting with multi-dimensional views, an automatic prior-period watermark on every 7-day report, and a dedicated billing view by advertiser and month.
• Creative Hub: Richer creative views, flexible previews, and the ability to attach a creative to multiple campaigns directly from the creative itself.