Programmatic Video
Video built to hold attention and move audiences forward
Dessy’s programmatic video platform powers programmatic video campaigns that are seen, remembered, and take action.
Every second working harder.
Plan, activate, and optimize video campaigns with unified control across premium inventory, audiences, and frequency.
- Curated premium inventory from top publishers
- AI-powered audience and context targeting
- Cross-screen delivery, seamlessly managed
- Transparent insights that guide decisions
The big screen advantage
Adapt creative across screens
Automatically tailor formats and messaging for every screen size and environment.
Sequence stories that convert
Orchestrate the right story in the right order, to build trust and drive action.
Measure meaningful outcomes
Measure impressions, completion rates and take decisive actions.
Quality placements
Choose the right placements across platforms.
Creative built for how people watch.
In-Stream Video
Out-Stream Video
Vertical Video
THE Dessy ADVANTAGE
Built for performance. Designed for control.
Premium supply access
Curated inventory from leading streaming apps and publishers in brand-safe environments.
Audience activation
Activate high-value audiences with Al-powered segmentation and lookalikes.
Cross-screen delivery
Seamless reach across desktop, mobile, CTV, and beyond.
Intelligent targeting
AI-driven targeting across audiences, contexts, and placements.
Unified reporting
Clear, actionable insights across the entire customer journey.
Brand safety & suitability
Contextual controls and blocklists keep your brand protected.
FAQs
What video formats can I run in DESSY?
You can run in-stream (pre-roll, mid-roll, and post-roll), out-stream, and in-app rewarded video.
What types of video creatives do you support?
We support VAST tags and raw video file (such as MP4, WMV, etc.
What video duration/length you support?
We support 6s, 10s, 15s, and 30s video lengths.
Which metrics matter in video advertising?
The major metric in video advertising are Video Completion Rate (VCR), quartile completions (start, 25%, 50%, 75% and 100%), Viewability, and Cost Per Completed Views (CPCV). VCR and viewable reach are the two to hold the campaigns to, not clicks or CTR.
