How a games studio promoted a full portfolio across three regions - and switched DSPs on the numbers.
With DESSY's audience targeting, inventory discovery and SmartCPM bidding, Gamezzz ran display and video across MENA, Europe and SEA - delivering 30% higher CTR and 25% lower CPC than their previous DSP.
Read the resultsA portfolio isn't one campaign. It's a launch calendar that never stops.
Gamezzz doesn't promote a single title. Established games need sustained user acquisition, new launches need concentrated spend in a short window, and upcoming releases need pre-launch awareness - all running at the same time, across three regions with different supply conditions and player behaviour.
Their previous DSP made that portfolio view hard to manage. Performance was inconsistent across markets, CPC was higher than the team believed it needed to be, and there was no efficient way to shift weight between titles as launch dates moved.
Gamezzz needed a platform that could hold multiple titles and two channels across three regions at once, and prove out better economics than what they were already running.
One platform, a full portfolio, three regions.
Build audiences per title, not per studio
Define player audiences by game rather than treating the portfolio as one segment, so a casual title and a mid-core release reach the players each is actually built for.
Find gaming supply across three regions
Surface display and video inventory market by market across MENA, Europe and SEA, accounting for how differently gaming supply behaves in each.
Flexible budget across the launch calendar
Shift weight between established titles, new launches and pre-launch awareness as release dates moved, running the portfolio as one programme rather than separate campaigns.
Bid smarter on every impression
Apply SmartCPM to bring media cost down without sacrificing delivery, driving CPM efficiency across the whole portfolio.
Portfolio-wide reach. Better economics than the incumbent.
new unique users reached
brand impressions delivered
clicks recorded
CTR
higher CTR compared to their previous DSP
lower CPC compared to their previous DSP
lower CPM through SmartCPM