How an agency ran campaigns for a full client roster without a plan-by-plan bottleneck.
With DESSY's AI Media Planner, per-client audience design and in-platform Creative Studio, Zentrix built, launched and optimised campaigns across multiple advertisers from a single platform - delivering higher CTR at lower cost than the sites and vendors they were buying through before.
Read the resultsEvery client has a different brief. The planning effort shouldn't scale with the roster.
An agency doesn't run one campaign well - it runs many, for advertisers with different objectives, audiences and budgets, often at the same time. Each new brief meant rebuilding an audience definition from scratch and waiting on a fresh creative set before anything could go live.
The result was a planning process that scaled linearly with the number of clients. Turnaround times stretched, media buyers spent more time assembling plans than optimising them, and buying through multiple sites and vendors made cost and performance hard to compare on a like-for-like basis.
Zentrix needed one platform where the team could plan, build and launch across every advertiser - without a separate workflow for each.
One platform, every client, from brief to live.
Turn each brief into a plan, fast
Use the AI Media Planner to convert client objectives, budgets and constraints into a comparable plan - so every advertiser gets a considered scenario, not just the biggest accounts.
Build the audience for the brand, not the template
Define and expand audiences per client with look-alike modelling, so a retail brief and a finance brief don't end up buying the same generic segment.
Produce creative in-house
Build display creatives in Creative Studio, removing the production dependency that had been delaying launches.
Launch and optimise across the roster
Activate every client from one platform, freeing buyers to spend their time optimising live campaigns rather than assembling new ones.
More campaigns live. Better numbers on every one.
new unique users reached
brand impressions delivered
CTR
higher CTR delivered
lower CPC compared to other sites and vendors