How a games studio reached Persian and Arabic-speaking players worldwide - including inside Iran.
With HTML5 rich media creatives built in Creative Studio and the only DSP tie-up in the world with Cafe Bazaar, Quan Games reached 18.68 million new users across two app ecosystems at an average CPC around 60% below competitors.
Read the resultsThe audience is one community. The infrastructure serving it is two.
Quan Games builds for Persian and Arabic-speaking players - a large, engaged, globally distributed audience. But that single player base sits across two entirely separate app ecosystems. Users inside Iran download from Cafe Bazaar; everyone else installs from Google Playstore.
That split creates a problem no amount of budget solves on its own. Most DSPs have no route into Iranian domestic supply at all, and no connection to Cafe Bazaar, so campaigns either skip the market entirely or send Iranian users to a store they can't install from. The result is wasted spend and a home market left unaddressed.
Quan Games also needed creatives that could carry a game - static banners underrepresent gameplay, and in a category where the product is the experience, the ad has to show it.
One campaign, two ecosystems, the right store every time.
Open the market others can't reach
Activate Iranian domestic supply through our Cafe Bazaar partnership - the only such tie-up held by any DSP worldwide - giving Quan Games direct access to the players who matter most to a Persian-language title.
Route each user to the store they can actually use
Direct Iranian traffic to Cafe Bazaar listings and worldwide traffic to Google Play, so every click lands somewhere the user can complete an install.
Show the game, don't describe it
Build HTML5 rich media creatives that convey gameplay directly in the ad unit, driving qualified interest rather than curiosity clicks.
Scale across the diaspora
Extend delivery to Persian and Arabic-speaking audiences globally through DESSY DSP, treating the community as one addressable audience across many countries.
Home market unlocked. Global reach at a fraction of the cost.
new unique users reached
brand impressions delivered
CTR
average CPC
lower CPC compared to competitors
a market unavailable through other DSPs
the only partnership of its kind globally