PROGRAMMATIC NATIVE ADVERTISING

Native advertising that earns attention and drives action.

Deliver relevant, high-impact native experiences at scale across premium publishers.

Built to perform across the customer journey.

Earn higher-quality attention

Native fits the feed, feels natural, and earns more meaningful engagement.

Adapt creative to every environment

Dynamic creative optimises in real time for context, audience and device.

Reach audiences in relevant moments

Platform matches content and context to connect with people when it matters.

Get higher visibility

Higher visibility and better brand engagement.

NATIVE FORMATS, UNIFIED

One platform. Every native moment.

In-feed native

Content recommendations

Six capabilities. One platform.

Audience intelligence

Rich first party or audience segments for better targeting.

Cross-screen delivery

Seamless reach across desktop, mobile, CTV, and beyond.

Real-time optimization

Continuously optimize delivery and creatives for better results.

Intelligent targeting

Targeting across audiences, contexts, and content.

Unified reporting

Clear, actionable insights across the entire customer journey.

Brand safety & suitability

Contextual controls and blocklists keep your brand protected.

FAQs

What types of native creatives are supported in DESSY?

We support static native, video native, rich media/interactive native.

What assets are required for Native advertising?

Title, CTA, Sponsored by text, Description, Logo, Icon, Square image and Rectangle image creatives.

Is native advertising brand safe?

It can be, but it needs managing. In-feed placements on editorial and app inventory are generally solid. Content recommendation widgets are where the risks concentrate. So, you have to choose the type of native advertising for brand safety.

Does native perform better than display?

Native shows higher CTR and better attention and viewability metrics compared to display because it sits in the content flow rather than around it. However, the comparison is unfair, because CTR maybe inflated by the ad looking like content, so some of those clicks may be accidental clicks.