Programmatic CTV
Television-scale storytelling. Digital-grade control.
Dessy’s programmatic CTV platform connects premium audiences on the biggest screen at home with the precision of programmatic.
The big screen, orchestrated with precision.
Plan, activate, and optimize CTV campaigns with unified control across premium inventory, audiences, and frequency.
- Curated premium inventory from top publishers
- AI-powered audience activation built for the living room
- Household-aware frequency that respects the viewer
- Transparency and brand safety
The big screen advantage
Reach audiences in premium viewing moments
Access the most engaged viewers on the biggest streaming apps and publishers.
Control reach and frequency
Ensure the right number of impressions—not more.
Connect the screen to the journey
Orchestrate CTV with other channels to drive consideration and conversion.
Quality placements
Choose the right placements across platforms.
Flexible by Design
Built for how you advertise.
Choose the right format for your goals. Creative built for how people watch.
In-Stream CTV
Streaming Video
Interactive CTV
THE Dessy ADVANTAGE
Built for performance. Designed for control.
Premium supply access
Curated inventory from leading streaming apps and publishers in brand-safe environments.
Audience activation
Activate high-value audiences with Al-powered segmentation and lookalikes.
Cross-screen delivery
Seamless reach across desktop, mobile, CTV, and beyond.
Frequency controls
Smart caps and pacing tools help you reach without overexposing-across channels and devices.
Unified reporting
Clear, actionable insights across the entire customer journey.
Brand safety & suitability
Contextual controls and blocklists keep your brand protected.
FAQs
Does Digital East DESSY supports CTV advertising?
Yes, DESSY supports CTV advertising. Be it Native, Video or Display, we have it all.
What kind of CTV inventory is available in DESSY?
We have regular CTV inventory along with OEM, FAST channels, OTT etc. Please contact us for further information.
Can I optimize CTV campaigns in DESSY?
Yes, you can optimize your CTV campaigns in DESSY. Although the optimization will differ compared to display and native as CTV ads are non-clickable, non-skippable environment, you are basically optimizing towards completion, reach and cost efficiency.
What are the common causes of CTV campaign under-delivery?
Setting lower Bid CPM, assigning only 30s creatives, VAST tag errors, narrow targeting or any campaign-setup errors can result in under-delivery.
Put your brand in the moment.
Connect with listeners when intent is high and attention is yours. Let's build what's next, together.
