Reaching content creators, gamers and graphics-heavy users to launch a new product line.
With DESSY's audience and look-alike targeting plus inventory discovery, AMD went from brief to live campaign in a compressed timeline - and hit reach, engagement and acquisition goals together.
Read the resultsFinding a niche audience at scale, on a launch timeline.
Content creators, gaming enthusiasts and heavy graphics users are a high-value but thinly spread audience. Standard interest segments were too broad to be efficient and too shallow to deliver launch-level reach, and the team had limited time to test its way to an answer.
AMD needed to identify where this audience actually consumed content, expand beyond a known core without diluting quality, and get live across three formats fast enough to support the product launch window.
From audience signal to a launch-ready campaign.
Define the core audience
Build seed audiences around creators, gamers and graphics-intensive users from first-party and behavioural signals.
Expand with look-alikes
Extend reach to statistically similar users, growing the addressable pool without losing audience quality.
Discover the right inventory
Surface the publishers, apps and video environments where this audience is genuinely active across Display, Native and Video.
Activate at launch speed
Push live across all three channels in a compressed window and optimise against reach, CTR and landing page engagement.
Broad reach at launch. Efficiency that beat the benchmark.
new unique users reached
brand impressions delivered
total clicks recorded
CTR
lower cost compared to other vendors and competitors
improvement across CTR, CPC and landing page visits
higher click-to-visit ratio