How a link and QR platform reached markets other DSPs won't serve.
With DESSY's self-serve DSP and AI Media Planner, Press This Link has run consistent campaigns across MENA - including niche geographies like Syria and Iran that most platforms decline - building awareness at a lower CPC than alternative vendors.
Read the resultsThe audience is everywhere. Most platforms only sell you part of it.
A URL shortening and QR code service has genuinely global relevance - anyone sharing a link is a potential user, in any market. But that broad relevance is exactly what makes it difficult to buy well: a campaign targeted at everyone reaches no one efficiently, so audience definition matters even for a horizontal product.
The harder constraint was coverage. Press This Link's growth markets included geographies that most DSPs simply won't support - Syria, Iran and others where platforms decline to operate rather than work through the complexity. That left the team choosing between the markets they wanted and the platforms that could reach them.
They needed a partner that would deliver across the full market list, and a planning process light enough to run campaign after campaign without a heavy setup cycle each time.
A repeatable campaign process across a difficult map.
Plan quickly, campaign after campaign
Use the AI Media Planner to turn each new objective and budget into a ready plan - keeping setup light enough to sustain an ongoing campaign cadence rather than treating each launch as a fresh build.
Narrow a broad product to a buyable audience
Apply audience targeting to focus a horizontally relevant product on the users most likely to adopt it, improving efficiency without over-restricting reach.
Deliver across the full market list
Activate through DESSY DSP across MENA including Syria, Iran and other geographies unavailable on most platforms - so market strategy drives the plan rather than platform limitations.
Optimise on cost as the relationship compounds
Carry learnings from each campaign into the next, pushing CTR up and CPC down against alternative vendors over time.
Full-market coverage. Better performance than the alternatives.
new unique users reached
brand impressions delivered
CTR
higher CTR delivered
lower CPC compared to other sites and vendors
most DSPs won't support