How a global product reached 25+ markets, including the ones most vendors can't serve.
With DESSY's inventory discovery and audience targeting, Smartybot ran display campaigns across 25+ countries - including hard-to-reach markets like Eritrea and Djibouti - building awareness at scale and at lower cost per click than alternative vendors.
Read the resultsGlobal ambition, but half the map is hard to buy.
Smartybot wasn't targeting one region - it was building awareness across more than 25 countries at once, with campaigns running for different products and brand objectives in parallel.
The difficulty wasn't the major markets. It was everywhere else. Countries like Eritrea and Djibouti sit outside the footprint most vendors can actually deliver against: supply is thin, availability is poorly documented, and buyers are often told a market simply isn't addressable. Running 25+ markets meant either accepting patchy coverage or managing a different vendor for every region that fell outside the standard list.
Smartybot needed genuine supply visibility across the full market list, and one platform to run all of it from.
From a 25-market list to live coverage everywhere.
Map real supply, market by market
Use Inventory Discovery to surface what's genuinely available in each of the 25+ countries - separating markets that are thin from markets that are simply undocumented, and finding deliverable supply in both.
Define audiences that travel
Build audience definitions per product that hold up across very different markets, so a campaign in a major market and one in an emerging market target the same intent rather than the same demographic proxy.
Run every market from one platform
Activate all 25+ countries through DESSY DSP, with consistent measurement across regions instead of stitching together vendor reports.
Optimise on cost, not just coverage
Shift budget toward the markets and placements delivering efficient clicks, pushing CPC below alternative vendors while holding the full geographic footprint.
Full-map coverage. Better cost than narrower campaigns.
new unique users reached
clicks delivered
CTR
increase in unique users
lower CPC compared to other vendors
Delivered in very difficult-to-reach geographies